Social media monitoring tools
Here I give easiest to use solutions that will help you with your social media efforts.

Mention (Instagram, Buffer, Facebook, Twitter)
Mention provides real-time social media monitoring which can be very helpful for some businesses. It also helps you find influencers and compare your performance to competitors. You can connect your Twitter, Facebook, Buffer and Instagram accounts to obtain an opportunity to post and reply directly through Mention. Integrations are available as well: you can choose between Zapier, Slack, Geckoboard, RSS and your own application (Mention provides API).
All in all this service can be a powerful tool for those who want to dig deep and work with their online presence. For small companies who cannot brag huge exposure (say, less than 5 mentions daily) it looks excessive. Although, if you have some big competitors, you can research their data and make some nice conclusions for your business, especially with a 14-day free trial available.

Social Searcher (Twitter, Facebook, G+, Instagram ,Youtube, Reddit, Dailymotion, Tumblr, Vimeo, Vkontakte, Flickr)
Finds anything online based on your keywords. No integrations required.
A simple and useful tool to find anything on your social presence. You get 100 real-time searches a day and 2 Email Alerts with their free plan, which in my opinion is enough for a small company. And if you'd like to go for more, their paid plans cost about $4 to $20 monthly.

SumAll (Twitter, Instagram, Facebook, Square, Google AdWords, Youtube, LinkedIn, Pinterest)
The service tracks your performance in social networks and wraps it up in a weekly report. So you connect your social accounts and get your data on them delivered daily or weekly. It also offers smart content automation for Twitter and shares its knowledge with blog subscribers.
What that means: once enabled, a performance tweet is sent automatically each week containing your best performing Twitter metrics from the past seven days. SumAll algorithm selects 1-3 metrics each week. Based on your activity, the metrics might be different each time. The whole concept looks fresh, but its value is doubtful.
Accounts you can connect: Twitter, Instagram, Facebook, Square, Google AdWords, Youtube, LinkedIn, Pinterest.
The interface is sleek but does not have a "return to previous page" button which is quite inconvenient.
What's important - the SumAll is completely free, so there's no pain in trying it yourself. However, it does not actually include a social media search feature (like Mention). It is good for watching over your social media profiles if you have several, but that's all.

Quintly (Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest, Blogs)
This service represents an online social media analytics tool to help you track, benchmark and optimize your social media performance of your Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest and RSS profiles. You can compare your stats to competitors, watch social media KPIs and analyze data on all social accounts in one place.
Very much like SumAll, Quintly is a helpful tool to watch over your performance in social media. But it does not include media listening feature, which is upsetting. Free trial and assisted demo are available, where you'll be able to enjoy some nice stats. Once you have a budget to spend, this tool can prove very useful.

SocialBakers (Facebook, Instagram, Twitter, Youtube, Vkontakte, Pinterest)
The service offers various helpful features: measure the performance of your business across social channels (Facebook, Instagram, Twitter, Youtube, Vkontakte, Pinterest), gain insights into industry and competitor activities, gather recommendations to create more engaging content and many more.
The interface is not user-friendly and requires a lot of dancing around it to make things work as you need them to work (for example, the site is not accessible in incognito mode, which for me is a huge drawback). Another weird thing trial dashboard location - it's hard to find it once you logout-login to your account. The web-site just offers to create a new account, and it takes some time to find the right button.
Overall the service looks bulky and requires time to get used to, its UI is not intuitive. Social listening tool works somehow weird, and performs significantly worse than Mention. On the good side you have an opportunity to watch over performance of your social media accounts. This is the only tool that provides both social listening and management of existing accounts. 14 days free trial is enough to understand whether you like SocialBakers or not.

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