It is practically a how-to guide on how to reach your ideal client, which allows you to comprehend why they took interest in your product, what makes them stay, what are their goals in trying your product and how’d they find you in the first place.
The first thing you do is gather your customer’s feedback which will give you the exact information you’re going to need in order to create a simple profile by following these three simple steps!
Imagine your ideal customer
The first thing you do is you scheme your customer’s persona. Without data or any personal information, think of what they do or what’s important for them, how could your company contribute to their needs. It doesn’t have to be some data or personal information. As an example, those could either be small businesses looking for personalized support for their customers or larger companies looking for agents with high productivity. Although those are both beneficial, the reason you’ve caught their attention is different so you’ll need to take it into account when looking for a way to cater to their needs.
Include a section where you’ll be able to outline their brief profile, there you’ll include the information concerning their attitude towards your product, how it fits in their search, what values do you have in common.
Once you’ve gathered basic information concerning their profiles you’ll be able to build up on it and move on to the next step which is identifying their goals subsequently.
Think of what you may offer
As I’ve already mentioned earlier this is where you begin to collect more detailed information on what is their ultimate goal and what features you may offer in order for your clients to get closer to achieving them.
Make sure you know answers to what is the best way to engage with them or what may stop them from using your tool.
Try to follow their train of thought, think of how they’ll describe their problem and then talk to them in their language.
Think of how they’ll locate you
Using the information you’ve already gathered, you’ll be opened to more insights on how they’re going to stumble on your service in particular.
According to what you already know by this point, you’ll probably know what websites are they likely to use, what blogs do they read, what would they search for or what links would catch their attention.
All of it is incredibly useful when working on your strategies, you’ll need it when collaborating with other companies, working on attracting more guests or customers. If your work resonates with your clients you’ll most definitely find a way to reserve your place in their habitual.